Management

Management

Omnichannel and Multichannel Marketing

The term “omnichannel” refers to a marketing, sales, and customer service philosophy that relies on users’ browsing and purchasing habits. This is critical because 54 percent of omnichannel customers choose to shop with retailers that allow them to move between computers and devices easily. Retargeting and personalisation techniques are used by businesses and advertisers through […]

Business Analytics  Management

Business Continuity Planning to mitigate the impact of COVID-19

Business continuity is characterised as “an organization’s ability to continue delivering goods or services at pre-defined appropriate levels following a disruptive incident,” and business continuity planning (also known as business continuity and resiliency planning) is the process of developing preventive and recovery systems to deal with potential threats to a business. In addition to disaster […]

Management

Be a Game-Changer

Are you tired of all the surrounding negativity? Are you wondering how to keep yourself positive in the middle of all this chaos? Do you want to be a game-changer and turn all this around, at least in your own life? It is easier said than done… The last few weeks have been disturbing… The […]