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Travel and Tourism

Pivoting for Survival in Travel and Tourism

Small and medium-sized enterprises (SMEs) are severely impacted by the COVID-19 pandemic because most travel and tourism has been suspended. Unfortunately, many individuals find themselves belonging to multiple demographic groups, since many small and medium-sized enterprises (SMEs) carry out the same roles as those in the travel and tourism industries. Four emerging trends are projected […]

International Trade

What is the Australian government’s motivation for negotiating a Free Trade Agreement (FTA) with the UK? 

One of Australia’s most important partners is the United Kingdom of Great Britain and Northern Ireland (UK). Our shared heritage, common values, traditional people-to-people contacts, and mature, open economies underpin Australia’s significant and unique connection with the United Kingdom. An FTA between Australia and the United Kingdom would build on our current strengths in two-way […]

Business Analytics  Innovation  Pandemic  Technology

Integrating SMEs from developing countries in global value chains

As COVID-19 transitions from a health crisis to an economic crisis, we’re attempting to predict how small businesses throughout the world will weather the storm and where our efforts should be focused. It’s simply too early to tell how severe the pandemic will be for our SMEs around the world. Small firms are already experiencing […]

Management

Omnichannel and Multichannel Marketing

The term “omnichannel” refers to a marketing, sales, and customer service philosophy that relies on users’ browsing and purchasing habits. This is critical because 54 percent of omnichannel customers choose to shop with retailers that allow them to move between computers and devices easily. Retargeting and personalisation techniques are used by businesses and advertisers through […]

International Trade

Re-igniting Asia’s SME growth engine by international trade

After COVID-19, enable small and medium-sized businesses to enter global value chains in order to revitalise economies and foster sustainable growth. Due to Covid-19 Pandemic, Asia-Pacific GDP is contracting by 1.5% year on year.  During the first half of 2020, most APAC countries’ economies were adversely affected by pandemic-related lockdowns and travel bans. Although several Asia-Pacific economies […]

Business Analytics  Management

Business Continuity Planning to mitigate the impact of COVID-19

Business continuity is characterised as “an organization’s ability to continue delivering goods or services at pre-defined appropriate levels following a disruptive incident,” and business continuity planning (also known as business continuity and resiliency planning) is the process of developing preventive and recovery systems to deal with potential threats to a business. In addition to disaster […]

Management

Be a Game-Changer

Are you tired of all the surrounding negativity? Are you wondering how to keep yourself positive in the middle of all this chaos? Do you want to be a game-changer and turn all this around, at least in your own life? It is easier said than done… The last few weeks have been disturbing… The […]

Personal Brand

What is personal branding

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.